A Peek at the Peak Magazine
2006-2007 Media Kit
For Print Format
Download
PDF 
(90.KB or approximately 90,000 bytes)
Overview
Advertising
& Editorial Calendars
Advertising Rates &
Insertion Order
Advertising Payment
Information
Distribution
Advertising Development
Services & Order Form
Advertising Specifications &
Checklist
Advertising Terms & Conditions
Online Advertising Rates &
Insertion Order
Contacting
The Peak
Overview
Published since 1983, A Peek at the Peak (The Peak) is the only
magazine dedicated to quality of life, desert preservation, and wildlife
conservation in the North Scottsdale, Carefree, Cave Creek, Rio Verde, and
northeast Phoenix communities. The Peak is published monthly except
during July and August when a special summer issue provides advertising exposure
for two months.
The Peak
is a nonprofit, 501 (C) 3 publication, provided as a community service by the
Greater Pinnacle Peak Association (GPPA), founded in 1977. Advertising proceeds
are used to fund the magazine and support desert preservation, wildlife
conservation, community service, and education. Based on its targeted
readership, home-grown content, quality, and longevity, The Peak delivers
a level of reader engagement that is unsurpassed within the magazine’s
distribution area.
-
Quality, Respected Community Magazine Since 1983
-
Winner 2006 Society Of National Association Publishers (SNAP)
Excel Award
-
Loyal, Expanding Readership of Affluent Consumers
-
Serves North Scottsdale, Pinnacle Peak, Troon, Desert Mountain,
McDowell Mountain Ranch, Terravita, Carefree, The Boulders, Cave Creek, Tatum
Ranch, North Phoenix, And Rio Verde
-
Monthly Circulation Over 10,000
-
Free Distribution At Local Grocery Stores, Shops, Banks, Plus
Free Postal Delivery
-
Original Articles By Local Writers About Community Quality Of
Life, Desert Preservation, Wildlife Conservation, History, Personalities,
Businesses, And Events
-
No Sales Tax, Advertisements Only Pennies Per Month (Or Less)
Per 1,000 Issues
-
91% Advertise For 3 Months Or Longer Because Of Proven Record
Complimentary Online Listing
As an
advertiser your business’s name, tag line, and contact information will be
listed in the community shopping section of our Web site. In addition, we’ll
provide a link to your Web site at no additional charge.
What
Advertisers and Readers Say
“I’ve been advertising
for a long time and have been pleased with the results year after year!”
Dr. Marshall Clayton, Pinnacle Peak
Dentistry
“My compliments … The Peak is just REFRESHING!”
Genevieve Barker, Former NBC Anchorperson
“I love The Peak!”
Unsolicited comment by Pinnacle Peak area bank officer
Since 1983, The Peak has delivered an
unsurpassed level of reader engagement to residents and visitors within its
distribution area.
- Median Household Income -- $158,881
- Median Age -- 46
- College Graduates -- 42%
- Executive, Managerial and Professional -- 81%
- Married -- 76%
- Median Property Value -- $770,000
|
Issue |
Close Date |
Theme |
|
July/August* |
June 9 (Friday) |
Our Wildlife |
|
September |
August 11 (Friday) |
Our Community Groups |
|
October |
September 11 (Monday) |
People to See, Things to Do |
|
November |
October 10 (Tuesday) |
Food, Music, Fun |
|
December |
November 9 (Thursday) |
Gifts from The Peak |
|
January |
December 8 (Friday) |
Have a Peak Year! |
|
February |
January 11 (Wednesday) |
In Celebration of the Horse |
|
March |
February 9 (Friday) |
Pet Party |
|
April |
March 9 (Friday) |
Our Wild Land |
|
May |
April 10 (Tuesday) |
Vacation Dreams |
|
June |
May 11 (Friday) |
Summer Fun |
* Special summer issue. Advertisements get
two months of exposure (July and August) for the one month rate.
Editorial Calendar
The editorial deadline for The Peak is the
first day of the month preceding the month of publication. For example, articles
and community event calendar information for the January 2007 issue must be
submitted by December 1, 2006.
For Print Format
Download
PDF
|
Adv. Size Choice
(Please check choice below) |
Ad Size |
Per
Issue |
3
Issues
Save 10% |
6
Issues
Save 15% |
11
Issues
Save 17.5% |
| Sold
|
Back
Cover |
$ 622 |
$ 1,679 |
$ 3,172 |
$ 5,645 |
| Sold |
Inside
Front, Back Covers |
$ 541 |
$ 1,461 |
$ 2,759 |
$ 4,910 |
| |
Full
Page – Opposite
Inside Back Cover |
$ 541 |
$ 1,461 |
$ 2,759 |
$ 4,910 |
| |
Full
Page |
$ 495 |
$ 1,337 |
$ 2,525 |
$ 4,492 |
| |
Half
Page - Horizontal |
$ 291 |
$ 786 |
$ 1,484 |
$ 2,641 |
| |
Half
Page - Vertical |
$ 291 |
$ 786 |
$ 1,484 |
$ 2,641 |
| |
Quarter
Page - Horizontal |
$ 179 |
$ 483 |
$ 913 |
$ 1,624 |
| |
Quarter
Page - Vertical |
$ 179 |
$ 483 |
$ 913 |
$ 1,624 |
| |
Business
Card |
$ 87 |
$ 235 |
$ 444 |
$ 790 |
- Web site link and listing in The Peak’s
on-line community shopping guide: Included
- One issue is published for the months
of July and August providing exceptional advertising coverage and value for
long-term advertisers
- Rates apply with advertiser providing
production-ready art work
- Guaranteed special placement of
advertisement: 10%
- Insert pricing is available upon
request
- All advertisements are B&W with
exception of back cover
Advertiser
___________________________________________
Insertion Specifications: Please run in ______ issues of A
Peek at the Peak magazine for $ ________.
Circle starting and ending issue (s) for advertisement:
|
Jul/Aug 06 |
Sep
06 |
Oct
06 |
Nov
06 |
Dec
06 |
Jan
07 |
Feb
07 |
Mar
07 |
Apr
07 |
May
07 |
Jun
07 |
|
Jul/Aug 07 |
Sep
07 |
Oct
07 |
Nov
07 |
Dec
07 |
Jan
08 |
Feb
08 |
Mar
08 |
Apr
08 |
May
08 |
Jun
08 |
AD Copy: (Please check one.)
______ Use advertisement from the
__________________ issue.
______ Advertising materials to be delivered by the advertising close date in
format
described by Advertising Requirements Checklist.
______ Advertising materials are enclosed.
______ Advertisement to be developed/changed by The Peak as described by
Advertisement Development Rates & Order Form).
Please complete and send this insertion order form and payment
information to A Peek at the Peak.
For Print Format
Download
PDF
Please send advertising insertion
order form along with your payment to The Peak. MAIL or FAX to: A Peek at the
Peak, 8711 E. Pinnacle Peak Road, #123, Scottsdale, AZ 85255. Phone: (480)
361-6498 – Fax: (480) 585-1720
Contact Information:
Company: __________________________________________________________________
Contact:____________________________________________________________________
Address:____________________________________________________________________
City/State/Zip:_________________________________________________________________
Telephone: __________________________________________________________________
Email: ______________________________________________________________________
Web site: ___________________________________________________________________
Payment Information: Signing this form signifies your agreement to pay at
the rates and under the conditions stated herein. Advance payment must be made
in advance by check or credit card except returning advertisers.
Signature: ______________________________________ Date:
______________________
_____ Returning Customer. Please invoice me as each payment comes due.
_____ Check is Enclosed. Please make payable to A Peek at the Peak, 8711
E. Pinnacle Peak Road, #123, Scottsdale, AZ 85255.
_____ Returning Credit Card Customer. I agree that by requesting A Peek
at the Peak to keep my credit card information on file, I am authorizing A Peek
at the Peak to charge my credit card in incremental payments as each payment
comes due.
Charge my: __ VISA __ MasterCard __ American Express Total Due
$ __________
Credit Card Number: _____________________________ Exp.
Date: __________________
Name as printed on the card: _________________________ Date:
_____________________
Attention Advertisers: This serves as a contract. A Peek at the Peak is
authorized to insert your advertisement according to the specifications listed
on the Insertion Order Form. Execution of this insertion order signifies
assumption of legal responsibility to pay for all advertising in accordance with
A Peek at the Peak’s terms as stated in the 2006 Rate Card and Advertising Terms
and Conditions. Advertising copy deemed objectionable by the publisher for any
reason may be rejected.
For additional information and questions, please contact Les Conklin at (480)
361-6498 and visit GPPA and A Peek at the Peak online at www.gppaaz.org.
For Print Format Download
PDF
The Peak has been a community
tradition since 1983. Today, it’s distributed in more than 70 locations centered
in North Scottsdale and bounded by Frank Lloyd Wright Boulevard on the south,
Cave Creek Road on the north, Tatum Boulevard on the west, and Rio Verde Road on
the east.
|
|
|
Affluent Communities
Served
North Scottsdale
Carefree
Cave Creek
Northeast Phoenix
Rio Verde
Tonto Verde
Many Convenient Locations
Grocery Stores
Pharmacies
Banks
Shops
Coffee Shops
Community Centers, Golf Courses
Post Offices
Busy Shopping Areas
AJ’s Center, Pinnacle Peak Road and Pima Road, North
Scottsdale (AJ’s Fine Foods, Others)
Alma School Parkway and Dynamite Boulevard, North Scottsdale (Walgreens,
Others)
Carefree Shopping Center, Tom Darlington Drive, Carefree (Basha’s, Others)
Cave Creek Road, Cave Creek (Cave Creek Coffee Shop, Museum, Library,
Others)
DC Ranch Market Street, Thompson Peak Parkway and Pima Road, North
Scottsdale (Safeway, Others)
Desert Mountain, North Scottsdale (Community Center)
Dynamite Creek Center, Tatum Boulevard and Dynamite Boulevard, Northeast
Phoenix (Shops)
el Pedregal, North Scottsdale/Carefree (Harris Bank, Others)
Grayhawk Shopping Center, Scottsdale Road, North Scottsdale (Basha’s,
Walgreens, Others)
McDowell Ranch Shopping Center, Bell Road and Thompson Peak Parkway , North
Scottsdale (Basha’s, Others)
McDowell Mountain Village, Frank Lloyd Wright Blvd. and Thompson Peak
Parkway, North Scottsdale (AJ’s Fine Foods, Others)
Pinnacle at Scottsdale, Scottsdale Road and Pinnacle Peak Road, North
Scottsdale (Safeway, Others)
Pinnacle Peak Road, North Scottsdale (Northern Trust, Others)
Pinnacle Peak Village, Pinnacle Peak and Pima Road, North Scottsdale (Post
Office, Others)
The Citadel, Pinnacle Peak and Pima Roads, North Scottsdale (Johnson Bank,
Others)
Rio Verde (Post Office)
Shopping Center, Miller Road and Pinnacle Peak Road, North Scottsdale
(Shops)
Shopping Plaza, Tatum Boulevard and Cave Creek Road, Northeast Phoenix
(Walgreens)
Summit Shopping Area, Scottsdale Road and Ashler Hills Road, North
Scottsdale (CVS, Safeway)
Tatum Ranch Shopping Center, Tatum Boulevard and Cave Creek Road, Northeast
Phoenix (Safeway)
Terravita Shopping Center, Scottsdale Road and Carefree Highway, North
Scottsdale (Walgreens, Others)
Tonto Verde (Community Center)
Troon North Shopping Center, Dynamite Road and Alma School Parkway
(Walgreens, Others)
Troon North Golf Club, Dynamite Road, North Scottsdale (Community Center)
Distributed By Mail
Members of the Greater Pinnacle Peak
Association, Friends of The Peak
Local Nonprofits and Officials
Advertisers, Advertising Agencies
|
Services and Rates:
The following services are
available for advertisers. Advertisers also have the option of utilizing other
sources for development work.
|
Development Services
& Rates |
|
Development:
Full Page Ads ... $ 100 per ad
Half Page Ads ... $ 75 per ad
Quarter Page Ads ... $ 50 per ad
Business Card Ads ... $20 per ad
Changes:
Major Changes ... $ 50 per ad
Minor Changes ... $ 15 per ad
• Small copy changes
• New phone number/address
• Font substitution for missing fonts
Resizing/Remaking Ads ... $ 15 - $ 50 per ad
There is a charge for electronic files that need remake: MS Word, MS
Publisher, PageMaker and other formats not specified in the Advertising
Requirements section of this Media Kit are not usable. The charged amount
depends on the complexity of the advertisement.
Design Direction ... $ 50 per hour
* Prices subject to change without notification
|
Order Information and
Designer Specifications:
Advertiser ___________________________________________
Create New Ad ______ Change Ad _____ Rate $ _____
Ad Size (See Insert Order for sizes):__________________________________________
Instructions for designer:
________________________________________________________________
______________________________________________________________________________________
Materials included: (photos, disks, sample ad, logo, etc.):
____________________________________
______________________________________________________________________________________
Ad Proof (Please check one): ___ No proof
required. __ Yes, I can receive my proof as an Acrobat PDF file to my Email
address (the best way to get proof). __ Please send a proof to my Fax number. __
Sorry, I don’t have a Fax or Email address.
Please complete and send this services order form and payment
information to A Peek at the Peak.
For Print Format
Download
PDF
|
|
The Peak is produced
on the PC Platform using Pagemaker 7.0, direct to plate, printed on a web
press.
- Submit only TIFF or EPS file
formats regardless of platform
- Please do not submit JPEG files
- All PDF and EPS files need to
include all linked files
- All links must be grayscale
- When PDF files are saved, please
check “embed all fonts”
- Half-tone scans 300 dpi
Preferred Programs
Ad Sizes
- Back Cover ... 7.5” X 5.5”
- Full Page* ... Full Page* 7.5” X
10”
- Half Page - Horizontal ... 7.5” X
4-7/8”
- Half Page - Vertical ... 3-5/8” X
10”
- Quarter Page - Horizontal ... 7.5”
X 2-5/16”
- Quarter Page - Vertical ... 3-5/8”
X 4-7/8”
- Business Card ... Standard
Ads Submitted Using Illustrator for
MAC
- Fonts must be converted to outlines
and saved as EPS files
- Please remove stray points
- All graphics must be grayscale
- Include the names of all fonts
- MAC files must be submitted on PC
disks or e-mail
Acceptable Media (Label disk clearly with name, organization, phone,
fax and e-mail)
- E-mail, CD, 100 MB Zip, 3-1/2
Floppy
- Please use virus software before
sending your disk or file
Email
- Send to both lesconklin@gppaaz.org
and skmccune@cox.net and
- Please name your file with
advertiser’s name
- Please use virus software before
sending your file
Check List
- All support files (logos, scans,
gray scale images, etc. ) should be included regardless of format
- All fonts included if PC, otherwise
converted to outlines
- Hard copy of the ad should be
included when applicable
- Please specify program and platform
and clearly label media
- MAC files must be submitted on PC
disks or by E-mail
|
For Print Format
Download
PDF
|
Advertising Terms &
Conditions |
- A Peek at the Peak magazine
(The Peak) is published as a community service by the Greater
Pinnacle Peak Association (GPPA). The placement of advertising in The
Peak at the request of an advertiser or advertising agency, if any,
constitutes an agreement between GPPA and the advertiser/advertising
agency. Advertisers/advertising agencies agree to and are bound by the
published advertising rate schedule in effect at the time the
advertisement is placed. Any cost, including reasonable attorney fees and
collection agency fees arising out of a breach of said agreement by the
advertiser/advertising agency through non-payment of said fees or
otherwise, shall be the responsibility of the advertiser/advertising
agency. The advertiser and advertising agency agree that this contract
shall be subject to the laws of Arizona.
- The publisher reserves the right to
refuse advertising.
- You will not necessarily be
reminded of issue deadlines. Rates are subject to change without notice.
- The publisher shall be under no
liability for its failure, for any cause, to insert an advertisement.
- Frequency discounts apply to ads
run in a continuous, 12-issue period. Frequency must be ordered with first
insertion. Advertisers will be short rated if, within a 12-issue period
from the date of their first insertions, they have not used the amount of
space upon which their billings have been based.
- All ads accepted and published in
The Peak assume that the advertiser and/or agency is authorized to
publish the entire contents and subject matter there of. In consideration
of the publisher’s acceptance of ads for publication, the advertiser
and/or agency, jointly and separately, indemnify and hold publisher
harmless from and against any loss or expense resulting from claims or
suits based upon the content of ads, including without limitation claims
or suits for libel, violation of rights of privacy, plagiarism, and
copyright infringement, including any and all costs associated with
defending against such claims.
- Cancellations must be received in
writing 15 days before space closing. Cancellations received in writing 15
days before the closing date will be reimbursed in full. Neither the
advertiser nor its agency may cancel insertion orders for advertising
after the closing date.
- No refunds will be issued for ads
not running due to late artwork submissions or cancellations after closing
date.
- Advance payment is required from
advertisers and agencies that have never advertised in The Peak.
For Print Format
Download
PDF |
Online Advertising
Rates & Insertion Order
|
2006-2007 Online Advertising Rates & Insertion Order |
Advertisers in A
Peek at the Peak (The Peak) receive a complimentary listing and
Web site link in the Advertiser section of the Greater Pinnacle Peak
Association (GPPA) Web site. Advertisers can attract additional attention
and traffic to their Web sites by placing a customized banner or button ad
on the GPPA site. Online visitors can click on the ad and link to the
advertiser’s Web site. Web advertisements are sold on a first-come,
first-served basis for durations of six months or one year.
|
|
Button
Advertisement:
A button advertisement is
a square ad that is located along the right side of the primary pages of all
eight sections of the Web site. Only four button advertisements are available.
|
.jpg) |
|
Banner
Advertisement:
Banner
advertisements are long rectangular ads that run across the top of the Web
site page. Banner advertisements are available for all Web site pages except
the home page, including Events, Scene, The Peak, GPPA, Advertisers (Health
& Dental, Real estate, Services, etc.).
.jpg) |
|
Advertising Specifications & Insertion Order
Dimensions: Button ads must
be 139 x 133 pixels. Banner ads must be 468 x 60 pixels. Color: 256 color
maximum. Image file format GIF or JPG, non-animated files only. Online ads
must be submitted on CD or through email. If link is included, please
include target URL. Please send CD to: The Peak, 8711 E. Pinnacle Peak
Road, #123, Scottsdale, AZ 85255 or email the ad to
lesconklin@gppaaz.org.
|
Adv. Type Choice
(Please check choice below) |
Ad
Type |
6
Month Rate |
12
Month Rate |
| |
Button |
$
420 |
$
695 |
| |
Banner |
$
300 |
$
495 |
|
Advertiser
____________________________________________________________
Start
Month: ____________________ End
Month: ______________________
Requested
Ad Location:
__________________________________________________
Please
complete this insertion order form and payment information to A Peek at
the Peak.
For Print Format
Download
PDF |
|
